Rapid advances in technology have changed everything from health care to communication. Now, as the latest technology becomes more accessible to a broader market, the advertising field is changing, too. Years ago, you could plan your advertising campaign around a few television commercials and print advertisements. And most companies would never have considered spending a sizeable portion of their advertising budget on the Internet. But in 2006, online ad expenditures are expected to reach over $16 billion.
Advertisers who want to reach their target audience and remain competitive in this high-tech world have to change with the times. You need to keep up with emerging technologies, what media types are most popular, and how consumers use what’s available to them.
If you want to stay current and advertise your products and services in ways that reach your target audience on their turf, consider the following forms of emerging media.
1. Blogs
Blog is short for “web log,” online journals that people without any HTML knowledge can create easily from any computer. They are frequently updated and usually include the owner’s thoughts or musings on topics ranging from what’s happening in the news to what they wear to work.
Companies or individuals can keep blogs. Company blogs usually promote products in what is known as an “adverblog.” However, those blogs started by individuals without a commercial affiliation usually have more credibility.
About fifty million people keep blogs. And many different categories exist, including travel, health, and business. Blogs are popular because they provide a concise summary of news and information and give users power by providing information all in one place and on a timely basis. A blog dedicated to heart health, for example, will likely pull information from sources all over the Internet, so someone surfing for heart health information doesn’t have to search several sites for the most up-to-date research about the topic; they can find everything they need on a heart health blog.
As far as advertising on blogs, ads are generally related to the blog topic. That heart health blog could be an excellent place to advertise a health food or exercise product. If you’re interested in advertising on blogs, first look for help from marketing companies that measure hot blog topics and provide market research based on blog content.
2. Podcasts
Podcasts deliver digital audio and video files to a user via the Internet. The name comes from the iPod, but they aren’t just for iPod users. A pod cast is an audio file in MP3 format that a consumer can download to their iPod, MP3 player, or computer. Then the person can listen to it over and over again, share it with friends, and save it on a computer’s hard drive.
Six million people have downloaded podcasts, according to the Pew Internet and American Life Project. And of the twenty-two-million iPod owners, twenty-nine percent have downloaded podcasts.
Podcasts are an emerging media form that will continue to grow, and as this media outlet increases in popularity, the advertising possibilities will grow as well. Viacom, Disney, and Clear Channel all have radio-type podcasts, and even print media outlets use podcasts to broadcast interviews and other audio supplements to their print stories. For example, you can read an issue of a magazine and listen to an interview in its entirety on the magazine’s website.
3. Gaming
Sixty-eight out of 108 million households currently play video and computer games, according to the “Digital Gaming in America” Ziff Davis report of August 2005. Advertisers can reach this market, which is mostly comprised of young males, in two ways.
First, advertisers can use gaming technology to insert their ads in popular games. For example, say you are playing a football video game on your XBOX 360. You’ll see ads placed on the sidelines and on the scoreboard just like you would if you were in a real football stadium or watching a real game on television. Video games are also played online, allowing gamers to compete with opponents in other parts of the world. These games offer many opportunities to place logos and products that a huge audience will see.
Another way to advertise using games is literally to create your own game that the consumer can play online. This is commonly referred to as Advergaming. Many companies, such as Lipton and Mountain Dew, have used this advertising technique. The greatest benefit of these games is that they get people involved in the brand. Game designers create these games to interest a particular target audience, such as young children. Be aware, though, if you’re marketing to kids, to closely monitor the game’s content.
4. Mobile Advertising
Nearly 199 million people in the United States subscribe to mobile phone services. And every phone produced in the last year is capable of accessing the Internet. What does this mean for advertisers? It’s another method for reaching the target audience. People now use mobile phones to search the Internet, play games, and instant message as well as to access sports scores, learn breaking news, and even check out horoscopes.
Mobile advertising presents a great means to reach the high school and college student markets with banner and video ads. Currently, mobile ads are simple and usually text banners. But down the road, as this technology continues to advance, cell phones may be capable of displaying television ads. However, this media outlet is not without limitations. Everything in your ad has to be cleared by the phone company, so you must consider the logistical aspects of placing mobile ads.
The High-Tech Future of Advertising
If you want to remain competitive in the future, technology will be key to your success. You should consider these four, and other new types, of digital media when putting together any advertising strategy, because traditional media outlets just aren’t as effective as they once were. While it’s difficult to predict exactly where the trends are headed, when you keep an eye on new technology, you and your service won’t be left behind.
{Dan|John|Steve|Mike|Mark|Jack|Rob|Robbie|Zac} Essex
on April 12, 2010
Thanks for a great read, I was looking for something else on Ask but found your site so worked out for you I guess
. Great superb thank you
Most Requested Lyrics
on April 13, 2010
Thanks for a awesome post and interesting comments. I found this post while surfing the web for freebies. Thanks for sharing this story.
business school advertisement
on April 13, 2010
Bios Harvard 50 Endowed Business School Profs Ed.This listing is for a limited edition (# 70 of 115) special book presenting the first fifty of the endowed professorships of the Harvard Business School. They are arranged chronologically with the format being the verso page has a portrait of the ….
Current Events | Best Anime Topsite on April 13, 2010
[...] The Changing Pace of Advertising « Market Cash.Net – The only Free Marketing School [...]
video advertising
on April 20, 2010
Thank you for a great post
jjMichael
on April 21, 2010
I shouldn’t be surprizing so hard at that.
Jorge Latouf
on April 21, 2010
Insurance is not a word usually associated with the power and glory of Hollywood – at least not to outsiders. To insiders, especially those involved in the behind-the-scenes decisions of who will be the stars and what movies will be made, it connotes a sine qua non reality of the entertainment universe. After all, once the media dressing is stripped away, what is the New Hollywood about other than minimizing risk? The stars are no exception to this rule. Sure, it may help a career to have talent, a well-connected agency, and a hot media image, but unless an actor can get insurance, he or she can’t play a part in a major movie.
Kaila Woolley
on April 23, 2010
I truly like your website design it’s so nice and clean, simple to read. We have just recently designed a brand-new bit-torrent site for games (wii, pc,ds lite,xbox,playstation 2 etc). In case you have a min take a look at my link thanks.
free online games
on April 23, 2010
I wanted to thank you for this great read!! I definitely enjoying every little bit of it smile I have you bookmarked to check out new stuff you post.
Entrepreneur Key
on April 23, 2010
I’m a blogger myself and I found your post to be very interesting and unique. Good job on the post, and I’ve just became subscribed to your blog. Hope you do the same for me.
Good luck on your blog, and feel free to visit and comment on my blog as well!
- Entrepreneur Key – Your key to success
Amy
on April 23, 2010
Thanks for a awesome post and interesting comments. I found this post while surfing the web for freebies. Thanks for sharing this story.
Delbert Ezdebski
on April 25, 2010
thx for sharing this one!
Scott Marchiony
on April 26, 2010
Hi there may I use some of the insight from this entry if I provide a link back to your site?
Barrett Sitz
on April 26, 2010
man, hack off a site you got here =) Yesterday I found another great weborious containing gaming downloads for pc, xbox,gamecube,ps2,ds lite and xbox 360 Will defi return here soon!
Lucien Yoneoka
on April 26, 2010
oh man, what a cool site you have! This morning I googled my way to another awesome page filled with gaming downloads for consoles like wii, xbox 360, ds and so on. Hastalavista baby =)
JKJames
on April 27, 2010
The world has been chilling sharply for about twenty years… the world will be about four degrees colder for the global mean temperature in 1990, but eleven degrees colder in the year 2000. This is about twice what it would take to put us into an ice age.
and some my resource about phones – cell phones
мой сайт оригинальные подарки для мужчин если вам интересно
e cigarette
on May 1, 2010
Interesting take on this issue. I for one have seen many twists on this and can often spot the holes in the arguement however, on this occasion I belelive your writing is such that everyone should be in agreement with this. Thank you for sharing it with us.
website optimization
on May 1, 2010
This is such a great resource that you are providing and you give it away for free. I love seeing websites that understand the value of providing a quality resource for free. It is the old what goes around comes around routine.
WP Themes
on May 2, 2010
Nice dispatch and this post helped me alot in my college assignement. Thank you on your information.
Edwin Whitworth
on May 3, 2010
touche! excellent site guys! Earlier today I stumbled upon another precious sitorious containing bitatorennta for pc, xbox,gamecube,ps2,ds lite and xbox 360 rock on guys!
Brittney Abdou
on May 5, 2010
Very usefull advice , thx
love spells
on May 7, 2010
I was wondering if I could use this information in my website. I will provide a link to your blog, may I?
paris travel deals
on May 8, 2010
Thanks,
Don De
on May 8, 2010
Hi there, yes of course you can… providing a back link.Thanks!
Loura Shedlock
on May 11, 2010
Great post, very informative, hopefully it will being some of those lurkers out into the open.
Kortney Yafuso
on May 13, 2010
Couldnt be written any better. Reading this post reminds me of my old room mate! He always kept talking about this. I will forward this article to him. Pretty sure he will have a good read. Thanks for sharing!
Teresita Gansert
on May 15, 2010
You got a unqualifiedly utilitarian blog I beget been here reading during about an hour. I am a newbie and your prosperity is hugely much an inspiration for me.
Don De
on May 15, 2010
Thank you so much Teresita for your apreciation!
Club Penguin
on May 15, 2010
Thanks for the article, I have a question: what do you recommend playing games on? I’m considering buying a new computer or a game console.
Don De
on May 16, 2010
Hi there Mr/Ms, listen a game console is for games only and it is the best medium you can play on but if you want some flexibility you can choose a computer. Now, it depends on what makes you feel good and how big your budget is, now keep in mind that technology is growing every day and computers become obsolite quickly. So i would recommend a game console but, i told you, it only depends on you and your possibilities… Take care and thank you for your question!
Linwood Servant
on May 17, 2010
I was looking for this the other day. i dont usually post in forums but i wanted to say thank you!
Don De
on May 17, 2010
Thank you Linwood Servant, thank you!
Cleotilde Debarr
on June 19, 2010
Yes because it provides detailed information to help us understand to know more about it.
Courtney Mainella
on July 6, 2010
Hello Great Job. I think you made some great points in your points and I am going to do some follow up research topic related and learn more.